49 lines
1.2 KiB
Markdown
49 lines
1.2 KiB
Markdown
# What is a goal?
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It is a result to be achieved in the future
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It is the concrete expresion of the mission and the vision of a business
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**Characteristics of a goal**
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- Concrete
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- Measurable
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- Reachable
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- Motivational
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- Compatible
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# What is a strategy?
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Set of actions that allow the company's objectives to be achieved using its resources and capabilities, adapting to the environment and are consistent with the
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mission and vision. The strategy is
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develops in the PLAN (strategic).
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# What is a plan?
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Is a path of actions to achieve a goal.
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The most important one is the Company Plan or Business Plan.
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| Type of plan | Scope | Duration | Managment Level |
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|--------------|-------|----------|-----------------|
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| Strategic | Entire Business | 3-5 Years | Top Level |
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| Tactical | Division or Department | 1-3 Years | Mid Level |
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| Operational | Department or Section | 1 Year | Operatives |
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# Examples
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## Ryanair
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*Objectives*
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Increase the number of sales to be the leader in air traffic.
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*Strategy*
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Achieve the lowest prices in the market.
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*Plan*
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- Dont use the biggest airports
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- High frequency of travels
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- Remove business class
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- Remove Board Services
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- Remove non profitable routes
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- Sell online |