notes/Areas/upv/classes/empresario/04-planning-control/04-planning-objectives-plan.md

# What is a goal?

It is a result to be achieved in the future
It is the concrete expresion of the mission and the vision of a business

**Characteristics of  a goal**
- Concrete
- Measurable
- Reachable
- Motivational
- Compatible

# What is a strategy?
Set of actions that allow the company's objectives to be achieved using its resources and capabilities, adapting to the environment and are consistent with the
mission and vision. The strategy is
develops in the PLAN (strategic).


# What is a plan?
Is a path of actions to achieve a goal.

The most important one is the Company Plan or Business Plan.


| Type of plan | Scope | Duration | Managment Level |
|--------------|-------|----------|-----------------|
| Strategic    | Entire Business | 3-5 Years | Top Level |
| Tactical | Division or Department | 1-3 Years | Mid Level |
| Operational | Department or Section | 1 Year | Operatives |




# Examples
## Ryanair

*Objectives*
Increase the number of sales to be the leader in air traffic.

*Strategy*
Achieve the lowest prices in the market.

*Plan*
- Dont use the biggest airports
- High frequency of travels
- Remove business class
- Remove Board Services
- Remove non profitable routes
- Sell online