1.2 KiB
1.2 KiB
Most important business decisions
There are three very important a business must make:
Mission
What is our business?
- Reason for existing
- Starting point of development
- Essence of the business
- Guide for desicion making
Requirements, definition of:
- Customers
- Products and services
- Target Market
- Differentiating factor
Example: Transform knowledge into value for the benefit of our clients, our people and the capital markets.
Vision
Who do we want to be?
Requirements:
- Feasible
- Motivating
- Shared
- Clear and simple
- Easy to communicate
Example (kpmg): To be leaders in the markets in which we participate.
Values
What do we believe in and what are we like?
Set of principles, beliefs, rules that regulate the management of the organization. They constitute the institutional philosophy and the organizational culture.
Requirements:
- Inspiring
- Motivation
- Regulating Behaviour
- Should not be more than seven
Example(kpmg):
- We lead by example
- We work as a team
- We respect the person
- We analyze the facts and provide our opinion
- We communicate openly and honestly
- We commit to the community