54 lines
1.2 KiB
Markdown
54 lines
1.2 KiB
Markdown
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# Most important business decisions
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There are three very important a business must make:
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# Mission
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What is our business?
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- Reason for existing
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- Starting point of development
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- Essence of the business
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- Guide for desicion making
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Requirements, definition of:
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- Customers
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- Products and services
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- Target Market
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- Differentiating factor
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*Example:*
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Transform knowledge into value for the benefit of our clients, our people and the capital markets.
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[mission-statement.com](https://mission-statement.com/kpmg/)
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# Vision
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*Who do we want to be?*
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Requirements:
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- Feasible
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- Motivating
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- Shared
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- Clear and simple
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- Easy to communicate
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*Example (kpmg):*
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To be leaders in the markets in which we participate.
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# Values
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*What do we believe in and what are we like?*
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Set of principles, beliefs, rules that regulate the management of the organization. They constitute the institutional philosophy and the organizational culture.
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Requirements:
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- Inspiring
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- Motivation
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- Regulating Behaviour
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- Should not be more than seven
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*Example(kpmg):*
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- We lead by example
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- We work as a team
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- We respect the person
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- We analyze the facts and provide our opinion
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- We communicate openly and honestly
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- We commit to the community
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