notes/Areas/upv/classes/empresario/02-economic-environment/03-specific-environment.md

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2022-04-15 14:50:24 +02:00
# Specific Environment
### Competetivness in a Sector
- Potential Competetiros
- Customers
# Porters five competetive Forces
Porters five forces are used to analyse the strengths and weaknesses of a company within an industry. With this a business can better decide where to positin itself within a market.
## 1. Power of potential Competitors
Number of competitors in a specific sector and their ability to undercut a company.
## 2. Potential new competitors
How easy is it for new competitors to enter the market?
## 3. Power of suppliers
More powerfull suppliers demand more money for their values driving up the cost of input material.
## 4. Power of Customers
How powerfull the customers are affects how much the company can demand for their products or services.
## 5. Threat of substitute products
How unique are the products/services that a company produces, if they can easily be replaces by a similar product it does not have much power there.