# Specific Environment

### Competetivness in a Sector
- Potential Competetiros
- Customers

# Porters five competetive Forces

Porters five forces are used to analyse the strengths and weaknesses of a company within an industry. With this a business can better decide where to positin itself within a market.

## 1. Power of potential Competitors
Number of competitors in a specific sector and their ability to undercut a company.

## 2. Potential new competitors
How easy is it for new competitors to enter the market?

## 3. Power of suppliers
More powerfull suppliers demand more money for their values driving up the cost of input material.

## 4. Power of Customers
How powerfull the customers are affects how much the company can demand for their products or services.

## 5. Threat of  substitute products
How unique are the products/services that a company produces, if they can easily be replaces by a similar product it does not have much power there.