---

excalidraw-plugin: parsed
tags: [excalidraw]

---
==⚠  Switch to EXCALIDRAW VIEW in the MORE OPTIONS menu of this document. ⚠==


# Text Elements
Consumer Markets ^i8o1vZJn

Types of Segmentation ^LwmvPyAt

Company Markets ^g1AJe63D

Segmentation Criteria ^ReuWLjte

Which are the benefits? 
Who is destined for?
How to purchase? ^u4vgPWZQ

Who buys?
Why is it bought?
How is it bought? ^0iXSaI2o

%%
# Drawing
```json
{
	"type": "excalidraw",
	"version": 2,
	"source": "https://excalidraw.com",
	"elements": [
		{
			"type": "rectangle",
			"version": 195,
			"versionNonce": 833300239,
			"isDeleted": false,
			"id": "p4MJY6ZIUBeTe8jJhE9Md",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -98.66400146484375,
			"y": -266.8048973083496,
			"strokeColor": "#000000",
			"backgroundColor": "#fab005",
			"width": 289,
			"height": 56,
			"seed": 240195919,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [
				{
					"id": "LwmvPyAt",
					"type": "text"
				},
				{
					"id": "N-wn4KVaIBXuu6WVnwjmD",
					"type": "arrow"
				},
				{
					"id": "68ZKMDOfYYj2W71FX7Y_5",
					"type": "arrow"
				}
			],
			"updated": 1653591068321,
			"link": null,
			"locked": false
		},
		{
			"type": "text",
			"version": 122,
			"versionNonce": 738922241,
			"isDeleted": false,
			"id": "LwmvPyAt",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -93.66400146484375,
			"y": -251.3048973083496,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 279,
			"height": 25,
			"seed": 312416111,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591037471,
			"link": null,
			"locked": false,
			"fontSize": 20.001838221650203,
			"fontFamily": 1,
			"text": "Types of Segmentation",
			"rawText": "Types of Segmentation",
			"baseline": 17,
			"textAlign": "center",
			"verticalAlign": "middle",
			"containerId": "p4MJY6ZIUBeTe8jJhE9Md",
			"originalText": "Types of Segmentation"
		},
		{
			"type": "rectangle",
			"version": 280,
			"versionNonce": 1552850159,
			"isDeleted": false,
			"id": "tEbHp-l1xy1cDWwoiGuzk",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -366.75567626953125,
			"y": -132.2135124206543,
			"strokeColor": "#000000",
			"backgroundColor": "#4c6ef5",
			"width": 289,
			"height": 56,
			"seed": 905534113,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [
				{
					"type": "text",
					"id": "i8o1vZJn"
				},
				{
					"id": "N-wn4KVaIBXuu6WVnwjmD",
					"type": "arrow"
				},
				{
					"id": "27hpJhXxtjOOG8Tg04Emz",
					"type": "arrow"
				}
			],
			"updated": 1653591063660,
			"link": null,
			"locked": false
		},
		{
			"type": "text",
			"version": 224,
			"versionNonce": 273672687,
			"isDeleted": false,
			"id": "i8o1vZJn",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -361.75567626953125,
			"y": -116.7135124206543,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 279,
			"height": 25,
			"seed": 499592673,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591035819,
			"link": null,
			"locked": false,
			"fontSize": 20.001838221650203,
			"fontFamily": 1,
			"text": "Consumer Markets",
			"rawText": "Consumer Markets",
			"baseline": 17,
			"textAlign": "center",
			"verticalAlign": "middle",
			"containerId": "tEbHp-l1xy1cDWwoiGuzk",
			"originalText": "Consumer Markets"
		},
		{
			"type": "arrow",
			"version": 978,
			"versionNonce": 322719201,
			"isDeleted": false,
			"id": "N-wn4KVaIBXuu6WVnwjmD",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -110.5510146132427,
			"y": -241.69834751573637,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 123.5602872597488,
			"height": 99.91806263414458,
			"seed": 2021616865,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591051862,
			"link": null,
			"locked": false,
			"startBinding": {
				"elementId": "p4MJY6ZIUBeTe8jJhE9Md",
				"focus": 0.3082926736866069,
				"gap": 11.88701314839895
			},
			"endBinding": {
				"elementId": "tEbHp-l1xy1cDWwoiGuzk",
				"gap": 9.5667724609375,
				"focus": -0.07801516824946159
			},
			"lastCommittedPoint": null,
			"startArrowhead": null,
			"endArrowhead": "arrow",
			"points": [
				[
					0,
					0
				],
				[
					-117.61326150980415,
					6.035051769886763
				],
				[
					-123.5602872597488,
					99.91806263414458
				]
			]
		},
		{
			"type": "rectangle",
			"version": 317,
			"versionNonce": 891506383,
			"isDeleted": false,
			"id": "zF2_XuWam70z4QvfvB2AE",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": 139.72463989257812,
			"y": -119.88334274291992,
			"strokeColor": "#000000",
			"backgroundColor": "#fa5252",
			"width": 289,
			"height": 56,
			"seed": 213331375,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [
				{
					"id": "g1AJe63D",
					"type": "text"
				},
				{
					"id": "N-wn4KVaIBXuu6WVnwjmD",
					"type": "arrow"
				},
				{
					"id": "68ZKMDOfYYj2W71FX7Y_5",
					"type": "arrow"
				},
				{
					"id": "caiB4AmfO_dME4Lx5Ou2r",
					"type": "arrow"
				}
			],
			"updated": 1653591060151,
			"link": null,
			"locked": false
		},
		{
			"type": "text",
			"version": 274,
			"versionNonce": 302996143,
			"isDeleted": false,
			"id": "g1AJe63D",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": 144.72463989257812,
			"y": -104.38334274291992,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 279,
			"height": 25,
			"seed": 534710465,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591033184,
			"link": null,
			"locked": false,
			"fontSize": 20.001838221650203,
			"fontFamily": 1,
			"text": "Company Markets",
			"rawText": "Company Markets",
			"baseline": 17,
			"textAlign": "center",
			"verticalAlign": "middle",
			"containerId": "zF2_XuWam70z4QvfvB2AE",
			"originalText": "Company Markets"
		},
		{
			"type": "arrow",
			"version": 596,
			"versionNonce": 1963115233,
			"isDeleted": false,
			"id": "68ZKMDOfYYj2W71FX7Y_5",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": 202.03323364257812,
			"y": -250.12975534939386,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 91.21182549295537,
			"height": 124.10722193264581,
			"seed": 839429583,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591043017,
			"link": null,
			"locked": false,
			"startBinding": {
				"elementId": "p4MJY6ZIUBeTe8jJhE9Md",
				"gap": 11.697235107421875,
				"focus": 0.08598939331367914
			},
			"endBinding": {
				"elementId": "zF2_XuWam70z4QvfvB2AE",
				"gap": 6.139190673828125,
				"focus": 0.09668738327570867
			},
			"lastCommittedPoint": null,
			"startArrowhead": null,
			"endArrowhead": "arrow",
			"points": [
				[
					0,
					0
				],
				[
					84.81500244140625,
					20.26455530666925
				],
				[
					91.21182549295537,
					124.10722193264581
				]
			]
		},
		{
			"type": "rectangle",
			"version": 272,
			"versionNonce": 441216239,
			"isDeleted": false,
			"id": "lMdQ65BiodtrMC_VNzINL",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -127.40176391601562,
			"y": -21.734783172607422,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 289,
			"height": 56,
			"seed": 1542893487,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [
				{
					"id": "ReuWLjte",
					"type": "text"
				},
				{
					"id": "N-wn4KVaIBXuu6WVnwjmD",
					"type": "arrow"
				},
				{
					"id": "27hpJhXxtjOOG8Tg04Emz",
					"type": "arrow"
				},
				{
					"id": "caiB4AmfO_dME4Lx5Ou2r",
					"type": "arrow"
				},
				{
					"id": "hB6XYJ5pDV3fDwN_mi1sP",
					"type": "arrow"
				},
				{
					"id": "AQjs9-2PESDH8ldYWF8zZ",
					"type": "arrow"
				}
			],
			"updated": 1653591020535,
			"link": null,
			"locked": false
		},
		{
			"type": "text",
			"version": 238,
			"versionNonce": 1971110287,
			"isDeleted": false,
			"id": "ReuWLjte",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -122.40176391601562,
			"y": -6.234783172607422,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 279,
			"height": 25,
			"seed": 131114689,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653590960452,
			"link": null,
			"locked": false,
			"fontSize": 20.001838221650203,
			"fontFamily": 1,
			"text": "Segmentation Criteria",
			"rawText": "Segmentation Criteria",
			"baseline": 17,
			"textAlign": "center",
			"verticalAlign": "middle",
			"containerId": "lMdQ65BiodtrMC_VNzINL",
			"originalText": "Segmentation Criteria"
		},
		{
			"type": "arrow",
			"version": 169,
			"versionNonce": 1505416207,
			"isDeleted": false,
			"id": "27hpJhXxtjOOG8Tg04Emz",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -227.9408784116559,
			"y": -67.4419059753418,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 87.98638012064026,
			"height": 76.69540405273436,
			"seed": 514570159,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591035819,
			"link": null,
			"locked": false,
			"startBinding": {
				"elementId": "tEbHp-l1xy1cDWwoiGuzk",
				"gap": 8.7716064453125,
				"focus": 0.040473001311751716
			},
			"endBinding": {
				"elementId": "lMdQ65BiodtrMC_VNzINL",
				"gap": 12.552734375,
				"focus": -0.3473555161258999
			},
			"lastCommittedPoint": null,
			"startArrowhead": null,
			"endArrowhead": "arrow",
			"points": [
				[
					0,
					0
				],
				[
					0.3257966245465127,
					71.16827392578124
				],
				[
					87.98638012064026,
					76.69540405273436
				]
			]
		},
		{
			"type": "arrow",
			"version": 119,
			"versionNonce": 2077109455,
			"isDeleted": false,
			"id": "caiB4AmfO_dME4Lx5Ou2r",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": 279.520938519385,
			"y": -55.1538200378418,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 111.71676981821312,
			"height": 65.40933227539062,
			"seed": 154301441,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591033184,
			"link": null,
			"locked": false,
			"startBinding": {
				"elementId": "zF2_XuWam70z4QvfvB2AE",
				"gap": 8.729522705078125,
				"focus": -0.000053216895866077014
			},
			"endBinding": {
				"elementId": "lMdQ65BiodtrMC_VNzINL",
				"gap": 6.2059326171875,
				"focus": 0.5168995085003573
			},
			"lastCommittedPoint": null,
			"startArrowhead": null,
			"endArrowhead": "arrow",
			"points": [
				[
					0,
					0
				],
				[
					-6.529758099463152,
					50.90325927734375
				],
				[
					-111.71676981821312,
					65.40933227539062
				]
			]
		},
		{
			"type": "rectangle",
			"version": 429,
			"versionNonce": 74022849,
			"isDeleted": false,
			"id": "YCX5IzhNBoMe_tPpmZhfj",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -279.85890555381775,
			"y": 137.47495079040527,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 264,
			"height": 113,
			"seed": 490113057,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [
				{
					"id": "0iXSaI2o",
					"type": "text"
				},
				{
					"id": "N-wn4KVaIBXuu6WVnwjmD",
					"type": "arrow"
				},
				{
					"id": "27hpJhXxtjOOG8Tg04Emz",
					"type": "arrow"
				},
				{
					"id": "caiB4AmfO_dME4Lx5Ou2r",
					"type": "arrow"
				},
				{
					"type": "text",
					"id": "0iXSaI2o"
				},
				{
					"id": "hB6XYJ5pDV3fDwN_mi1sP",
					"type": "arrow"
				}
			],
			"updated": 1653591017006,
			"link": null,
			"locked": false
		},
		{
			"type": "text",
			"version": 402,
			"versionNonce": 641778159,
			"isDeleted": false,
			"id": "0iXSaI2o",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": -274.85890555381775,
			"y": 156.47495079040527,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 254,
			"height": 75,
			"seed": 743627777,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591013104,
			"link": null,
			"locked": false,
			"fontSize": 20.001838221650203,
			"fontFamily": 1,
			"text": "Who buys?\nWhy is it bought?\nHow is it bought?",
			"rawText": "Who buys?\nWhy is it bought?\nHow is it bought?",
			"baseline": 67,
			"textAlign": "center",
			"verticalAlign": "middle",
			"containerId": "YCX5IzhNBoMe_tPpmZhfj",
			"originalText": "Who buys?\nWhy is it bought?\nHow is it bought?"
		},
		{
			"type": "rectangle",
			"version": 482,
			"versionNonce": 388953871,
			"isDeleted": false,
			"id": "BPchcX8WUD-gRBMJwLGSN",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": 89.0586359500885,
			"y": 137.47495079040527,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 264,
			"height": 113,
			"seed": 2033308463,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [
				{
					"id": "u4vgPWZQ",
					"type": "text"
				},
				{
					"id": "N-wn4KVaIBXuu6WVnwjmD",
					"type": "arrow"
				},
				{
					"id": "27hpJhXxtjOOG8Tg04Emz",
					"type": "arrow"
				},
				{
					"id": "caiB4AmfO_dME4Lx5Ou2r",
					"type": "arrow"
				},
				{
					"id": "AQjs9-2PESDH8ldYWF8zZ",
					"type": "arrow"
				}
			],
			"updated": 1653591020535,
			"link": null,
			"locked": false
		},
		{
			"type": "text",
			"version": 457,
			"versionNonce": 647642881,
			"isDeleted": false,
			"id": "u4vgPWZQ",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"angle": 0,
			"x": 94.0586359500885,
			"y": 156.47495079040527,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"width": 254,
			"height": 75,
			"seed": 1240169281,
			"groupIds": [],
			"strokeSharpness": "round",
			"boundElements": [],
			"updated": 1653591013688,
			"link": null,
			"locked": false,
			"fontSize": 20.001838221650203,
			"fontFamily": 1,
			"text": "Which are the benefits? \nWho is destined for?\nHow to purchase?",
			"rawText": "Which are the benefits? \nWho is destined for?\nHow to purchase?",
			"baseline": 67,
			"textAlign": "center",
			"verticalAlign": "middle",
			"containerId": "BPchcX8WUD-gRBMJwLGSN",
			"originalText": "Which are the benefits? \nWho is destined for?\nHow to purchase?"
		},
		{
			"id": "hB6XYJ5pDV3fDwN_mi1sP",
			"type": "arrow",
			"x": 10.481609582900994,
			"y": 44.4576473236084,
			"width": 94.0171953924559,
			"height": 77.01730346679688,
			"angle": 0,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"groupIds": [],
			"strokeSharpness": "round",
			"seed": 31241953,
			"version": 54,
			"versionNonce": 1686172047,
			"isDeleted": false,
			"boundElements": null,
			"updated": 1653591017199,
			"link": null,
			"locked": false,
			"points": [
				[
					0,
					0
				],
				[
					-94.0171953924559,
					77.01730346679688
				]
			],
			"lastCommittedPoint": [
				-92.27484130859375,
				75.58999633789062
			],
			"startBinding": {
				"elementId": "lMdQ65BiodtrMC_VNzINL",
				"gap": 10.19243049621582,
				"focus": -0.22389670743179904
			},
			"endBinding": {
				"elementId": "YCX5IzhNBoMe_tPpmZhfj",
				"gap": 16,
				"focus": -0.12031317208273061
			},
			"startArrowhead": null,
			"endArrowhead": "arrow"
		},
		{
			"id": "AQjs9-2PESDH8ldYWF8zZ",
			"type": "arrow",
			"x": 46.6826593875885,
			"y": 41.55499839782715,
			"width": 84.0544486556202,
			"height": 74.00206198066473,
			"angle": 0,
			"strokeColor": "#000000",
			"backgroundColor": "transparent",
			"fillStyle": "hachure",
			"strokeWidth": 1,
			"strokeStyle": "solid",
			"roughness": 2,
			"opacity": 100,
			"groupIds": [],
			"strokeSharpness": "round",
			"seed": 1433137889,
			"version": 137,
			"versionNonce": 533274735,
			"isDeleted": false,
			"boundElements": null,
			"updated": 1653591025647,
			"link": null,
			"locked": false,
			"points": [
				[
					0,
					0
				],
				[
					84.0544486556202,
					74.00206198066473
				]
			],
			"lastCommittedPoint": [
				36.1119384765625,
				80.51095581054688
			],
			"startBinding": {
				"elementId": "lMdQ65BiodtrMC_VNzINL",
				"focus": 0.0595512666014376,
				"gap": 7.28978157043457
			},
			"endBinding": {
				"elementId": "BPchcX8WUD-gRBMJwLGSN",
				"focus": -0.006379041107164495,
				"gap": 21.91789041191339
			},
			"startArrowhead": null,
			"endArrowhead": "arrow"
		}
	],
	"appState": {
		"theme": "light",
		"viewBackgroundColor": "#ffffff",
		"currentItemStrokeColor": "#000000",
		"currentItemBackgroundColor": "#fab005",
		"currentItemFillStyle": "hachure",
		"currentItemStrokeWidth": 1,
		"currentItemStrokeStyle": "solid",
		"currentItemRoughness": 2,
		"currentItemOpacity": 100,
		"currentItemFontFamily": 1,
		"currentItemFontSize": 20,
		"currentItemTextAlign": "center",
		"currentItemStrokeSharpness": "round",
		"currentItemStartArrowhead": null,
		"currentItemEndArrowhead": "arrow",
		"currentItemLinearStrokeSharpness": "round",
		"gridSize": null,
		"colorPalette": {}
	},
	"files": {}
}
```
%%