# Most important business decisions

There are three very important a business must make:

# Mission
What is our business?
- Reason for existing
- Starting point of development
- Essence of the business
- Guide for desicion making

Requirements, definition of:
- Customers
- Products and services
- Target Market
- Differentiating factor

*Example:*
Transform knowledge into value for the benefit of our clients, our people and the capital markets.

[mission-statement.com](https://mission-statement.com/kpmg/)

# Vision

*Who do we want to be?*

Requirements:
- Feasible
- Motivating
- Shared
- Clear and simple
- Easy to communicate

*Example (kpmg):*
To be leaders in the markets in which we participate.

# Values
*What do we believe in and what are we like?*

Set of principles, beliefs, rules that regulate the management of the organization. They constitute the institutional philosophy and the organizational culture.

Requirements:
- Inspiring
- Motivation
- Regulating Behaviour
- Should not be more than seven

*Example(kpmg):*
- We lead by example
- We work as a team
- We respect the person
- We analyze the facts and provide our opinion
- We communicate openly and honestly
- We commit to the community